About Matt

From rock bottom to TEDx stage.

I'm Matthew Jacob Jodouin, Matt to most people. I'm a mindset coach for business owners, entrepreneurs, self-employed realtors, brokers, and sales professionals, and I've been exactly where you might be right now.

Matt Jodouin, mindset coach, in a grey suit
TEDxSurreyTEDxSurreySpeaker
Harvard Medical School
Science of Leadership
★★★★★75 five-star Google reviews
Coaching since 2014
My story

The photo that changed everything

In 2009 I was unhappy with just about every major area of my life. I was fresh out of a long-term relationship, overweight, out of shape, flat broke, in a dead-end job and getting wasted every day. I had become a statistic.

The truth is, I was ashamed of who I had let myself become.

Then I saw a picture of myself and thought, “Oh my God, who is that?” In my mind I was an athlete and a leader. That was not the person in the photo.

That day I drew a line in the sand.

I quit my job, went back to school, got clean and started training and eating better. I graduated from the University of Calgary in 2010, became a personal trainer and then a certified life coach in 2014. I was voted Best Personal Trainer in Saskatoon in 2019.

Along the way I learned the most important lesson of my life: your results will never outgrow your mindset. The habits, the confidence and the income all follow the way you think about yourself.

What I do now

I help high-achieving but stuck professionals break the cycle of procrastination, self-doubt, overthinking and inconsistent results. My approach blends psychology and neuroscience with practical performance strategy. We work on your mindset, behaviour and identity so the changes actually last.

My mission is simple: change how people think so they can change how they live, lead and earn.

  • CoachingCertified life coach since 2014
  • CredentialsHarvard Medical School, Science of Leadership
  • SpeakingTEDxSurrey speaker, 2026
  • EducationUniversity of Calgary graduate
  • AuthorThe Success Blueprint
  • LifeHusband and proud dad of two boys
Client reviews

What clients say about working with Matt

★★★★★Rated 5.0 from 75 Google reviews · Read them all →
★★★★★
“If you're looking for real change, Matt is the guy. I knew I needed to make shifts in my life to get where I wanted to go, but I was stuck. I'm way more productive at work, my relationships with my family are stronger, and I'm much healthier overall. Worth every single penny and more.”
Tyler Macneil, Mortgage BrokerTyler MacneilMortgage Broker
★★★★★
“I've already rerouted my business to operate more independently of me, increased profitability, and unlocked what feels like a sea of new opportunities.”
Kailee Templeman, EntrepreneurKailee TemplemanEntrepreneur
★★★★★
“He's helped me see things differently, overcome self-doubt, and feel more confident in both my personal and professional life. I'd recommend him to anyone who wants to grow and feel unstuck.”
Ayesha Herial, Application DeveloperAyesha HerialApplication Developer
The 2-Minute Life Audit by Matt Jodouin: are you surviving or thriving?
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Your next step

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